7 Tips for a Powerful Home Page
Could your Website be performing better than it is?
You may be overlooking something important.
Home Page Checklist
- Look the Part - Your Home Page is for Branding and Display; not selling. Your look should communicate what type of goods you are selling and who they are intended for.
- Display your Goods - Can you see at a glance what you've got? Organise your products, services or information into logical at-a-glance categories
- Welcome - Come This Way - Make sure your customers can reach out and 'grab' a link to what they want.
- What Makes You Special? - Be upfront with what makes you special or unique. Create interest.
- Smile and Say 'Hello' - Your customers are human beings. Write to
them as if they were standing in front of you. Keep your target audience firmly
in mind. Imagine someone you know who fits that profile. Then write to them.
- Stay cool - Do not overwhelm with 'noisy' features or too many words. Small bite-sized amounts of information create more interest.
- Be Honest and Gain a Good Reputation - Each and every word you write should consider keywords without becoming unnatural. Write to humans first. Then pass the shorthand, in a whisper, to the Search Engines. Build Trust. Be honest and concise about all of the above and avoid dubious 'between the lines' inconsistencies. Credibility on the internet is essential. You have a reputation to earn and keep.